At the start of 2025, T-Klub Fitness approached our agency with a clear goal, to deliver a full-scale rebranding project across both physical and digital platforms.

Together with the T-Klub team, we redefined the gym’s identity from the ground up—rethinking not only the look and feel of the space but also how the brand communicates with its audience offline and online.
 

From a new logo and signage to print materials and billboards, every element was redesigned to reflect a more dynamic, youthful energy. Our collaboration extended across several weeks of creative development, ensuring every visual touchpoint aligned with the gym’s new direction.
 

In parallel, we developed a comprehensive digital strategy.

This included the delivery of over 80 fully scripted video concepts across multiple themes and content formats. These were presented to the leadership team to help shape the brand’s upcoming online campaigns, with a strong focus on storytelling, authenticity, and community-building.
 

The gym’s strategic goals were twofold:

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• Attract a younger audience, particularly within the 18–30 demographic.

• Increase engagement among casual gym-goers and hobby-level fitness enthusiasts.
   

To support these objectives, we proposed not only targeted digital content but also the introduction of new group training classes and the recruitment of personal trainers who could better connect with younger members. This approach positioned T-Klub as more than just a fitness space—it became a community hub for the next generation of gym-goers.
 

The impact was clear and measurable.

Membership numbers rose significantly, with notable growth in the younger demographic. The introduction of the group training sessions proved to be one of the most successful initiatives, with high participation rates and strong member feedback. 

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We continue to lead T-Klub’s marketing efforts, supporting their sustained growth across both online and offline channels.