In 2024, our agency was selected to reimagine Jardinette, a prestigious dining destination in Budapest, while preserving its rich heritage. We were tasked with revitalising the restaurant’s brand, improving its visibility, and attracting a more diverse clientele, particularly the younger generation. We took charge of every part of the restaurant’s rebranding, from reshaping its strategy and identity to redesigning its look, handling digital marketing, and engaging with customers.

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We began with market research and competitor analysis, then redefined Jardinette’s aesthetic to make it more vibrant and relatable, while still honoring its longstanding reputation. Our content strategy showcased not only the food but the overall experience, creating shareable moments that led to a significant increase in guest numbers in the trial period.

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Our strategy was rooted in showcasing the restaurant's culinary artistry and exclusive atmosphere. We focused on high-quality visuals and compelling storytelling, paired with fast-paced, creative content. By running concentrated campaigns with tailored content formats, we successfully attracted the desired audience and achieved impressive increase in foot traffic and engagement rates across the major social platforms.

To increase daytime guest traffic, we proposed the introduction of a lunch menu based on market research. The data was presented in a presentation to the Jardinette team, who implemented the concept as part of their renewal.

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Following the success of our work with Jardinette, the management entrusted us with the marketing of their exclusive new project, Jardin de Petrus — a private supper club concept targeting a high-end clientele. Building on the momentum, we created a bespoke marketing strategy centered around exclusivity, experience, and prestige.

Thanks to the success of the strategy, Jardin de Petrus experienced a rapid increase in bookings and quickly earned a strong reputation among selective guests.

 

We continue to lead the marketing efforts for both Jardinette and Jardin de Petrus, supporting their ongoing growth and elevating their brand presence.