AURA BUDAPEST PROJECT

In 2025, our agency was selected to lead the full-scale creation and market introduction of Aura Budapest, an innovative fragrance brand. We handled every aspect of the brand’s development — from strategic positioning and identity design to creative production, influencer sourcing, online and offline campaign execution, and community building.
 

Our work began by conducting in-depth market research and audience analysis to create a unique positioning for Aura Budapest in a highly competitive sector. We designed a brand narrative rooted in authenticity, emotion, and innovation — values that we identified as essential to resonate with the emerging target audience.

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The stategy has proven to be highly effective, as we have achieved...

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• Over 10,000 organic followers within the first two weeks,

• Became the second most-followed fragrance brand in Hungary within just four weeks — all without any paid advertising.

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Our content strategy prioritised emotional storytelling and community-first interactions, this

approach combined our creative vision with precision-targeted execution, creating a full-funnel content ecosystem designed to maximize emotional connection and virality, achieving exceptional engagement rates across all platforms.​

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​With complete creative freedom, we organised innovative immersive offline experiences. Leveraging our network, we organised an exclusive Scent Dinner at one of Budapest’s fine dining venues, significantly amplifying brand reach and strengthening its premium positioning. The event organically attracted influential media and key opinion leaders but also strengthened brand loyalty and community engagement.

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We also partnered with an exclusive event organiser to co-host an Art Soirée at the W Hotel, combining the vibrant art of music and fragrance to create a one-of-a-kind experience. The event significantly enhanced the brand’s premium image and strengthened its position within key circles, maximizing impact within a controlled budget.